The Sign of the Peacock
Once upon a time we worked under a sign
Featuring the gentleman of an avian species.
Its extravagant tail appealed to the male
Of a certain class of human whose
breeches bore no creases.
Our business survived it but now we’ve revived it
(Though with rather less attention paid to what
a chap is wearing):
A Thresher sort of fellow has a tone that,
while more mellow,
Makes its point with hidden labels and a
confidence of bearing.
The Sign of the Peacock has hovered over our enterprise since the earliest days, since
Mr Thresher moved his shop next to the Peacock Inn on The Strand. It has outlived our founders
but not their guiding principle: to outfit discerning gentlemen in clothes that really work for them,
made in superior materials for the keenest possible price.